Activations

building activations with jomablue what are activations? activations are interactive experiences that agencies and event organisers design to create engaging, personalised moments for attendees these experiences use attendee data to trigger tailored interactions, such as personalised video walls, interactive displays, gamified journeys, or custom installations that respond to individual attendee data from jomablue this overview outlines the available approaches for building activations using jomablue to trigger personalised attendee interactions how activations work at its core, an activation combines a trigger point where attendees interact (typically by tapping their smart badge) attendee data retrieved from jomablue's system based on badge id a personalised response content, experiences, or interactions tailored to that specific attendee example scenario personalised video wall a jomablue device is mounted in a holder, perhaps on a stand, a decorative piece display holder to fit the theme of the event, or simply held by an event staff member who prompts attendees to tap their smart badge when they tap, a specific video plays on the screen in front of them based on their attendee details the content shown could vary based on the role/title of the attendee who scanned their badge, e g sales representatives would receive product content relevant to them which would be different to the content a marketing executive is shown activation screen showing personalised welcome message with attendee name and information other use case examples personalised greeting screens interactive product displays that adapt based on attendee fields multistep interactive journeys photo booths that overlay personalised content based on attendee data wayfinding displays that show customised agendas or session recommendations leaderboards/competitive displays of attendees and their score based on other interaction points gamified trivia or game based on attendee expertise level or department self service resource collection that allows attendees to select content, materials, or resources to be emailed to them activation screen showing customised merchandise options populated with attendee information